• Havaianas History from 1962

    1962

    The name Havaianas is Portuguese for Hawaiians. The first pair of Havaianas was born in 1962, based on the traditional Japanese sandal known as the Zori, whose soles are made of rice straw. The texture of Havaianas’ rubber soles are like rice grains, one of the many details that make Havaianas unmistakable.

  • Havaianas History from 1964

    1964

    By 1964 practically every worker in Brazil wore Havaianas. Traveling salesmen in their vintage Volkswagen vans would take Havaianas throughout the countryside cities in Brazil and sell them directly from their vans. The vans were always greeted with excitement and Havaianas were distributed in simple plastic bags.

  • 1966

    Havaianas are truly the original rubber flip-flops. In 1966, Havaianas’ parent company Alpargatas registered the patent of the model— “a new type of sole with a strap”.

  • 1969

    Havaianas were traditionally only available in blue and white. However, a production error produced a batch of green Havaianas, which ended up hitting the marketplace. The reaction was so positive that Havaianas seized the opportunity and started producing brown, yellow and black pairs.

  • 1970

    The 70’s hippie movement of love and peace and purging of your excess materials helped to move Havaianas even further as youngsters and those more political in Brazil joined the movements—wearing Havaianas of course.

  • 1973

    Would you believe that even in the 70’s people were already trying to copy Havaianas? To reinforce the premium and authentic benefits of Havaianas flip flops, Havaianas launched the slogan “Protect yourself from phonies Havaianas – the real ones. They don’t lose their shape, don’t smell and the straps don’t come loose.”

  • 1973

    Havaianas innovates its communication and launches a fun, new campaign to bring the brand to life—literally. To reinforce Havaianas’ playful image, a giant sandal over 138 feet and weighing over 4 tons was created to be used in the Havaianas TV commercials. Many different celebrities were featured in the commercial “walking” over the giant Havaianas sandal.

  • 1980

    Havaianas officially became a fundamental part of the Brazilian lifestyle. By this time, millions of pairs of Havaianas were sold each year and Havaianas had become a basic necessity for all Brazilians. In fact, they were even listed by the Brazilian government in a list of fundamental products to control inflation, just like rice and beans.

  • 1994

    Havaianas are worn by all! Between the anonymous and the famous, everyone wears them. Suddenly, Brazilians were snatching them up in multiple shades for all occasions.

  • 1995

    Continuing its momentum in the 90’s, Havaianas launches new styles and their highly coveted printed patterns. Havaianas Floral was launched with hibiscus flowers – the first of many Havaianas prints. Collections such as Fit and Baby were created after this as well.

  • 1996

    The 90’s were a turning point for the brand. The trend of turning the Havaianas white side downwards, leaving the colored part up, created sandals that seemed to have just one color. This was the inspiration for the launch of the Havaianas “Top” style. Initially there were only 8 different shades, now the Havaianas “Top” style is available in over 15 different colors.

  • 1998

    The ’98 World Cup gave birth to one of Havaianas best selling and notable styles—the “Brasil”. To celebrate the ‘98 World Cup, Havaianas launched a style with a small Brazilian flag on the strap which soon became an object of desire internationally. Though the Brazilian Team lost the cup, Havaianas won big-time.

  • 1998

    Now a prized symbol for Brazil, Havaianas begins crossing over to other countries– literally packed into tourists suitcases. While some would take them home as gifts, others would bring them back to sell. And just like that, Havaianas organically began its international expansion.

  • 1999

    Havaianas transcends being a household staple to making its own mark in the world of high fashion. First seen on the runways of the French designer Jean Paul Gaultier show, Havaianas soon begins working with some of the biggest and greatest brands and designers from around the world.

  • 1999

    Havaianas rapidly spreads throughout the world and begins being distributed in Spain, Portugal, Italy, France, England, USA, Dominican Republic and Japan. Nowadays, Havaianas can be found in more than 60 countries.

  • 2000

    Between the threat of the Millennium bug and anxiety for the year 2000, Havaianas created a special model to mark the occasion. It was the first sandal that glowed in the dark.

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    2001

    The birth of Havaianas Special Collection further marked Havaianas' place in the world of fashion. The Special Collection sandals feature exclusive details such as crystals and metal meshes which are hand-sewn by artisans in Northeast Brazil. They are truly a unique and sophisticated collection expertly crafted by Brazilian hands.

  • 2003

    The Havaianas phenomenon spreads to the Phillipines as well! Once something just for the beach, Havaianas soon becomes a symbol for fun, fashion and casualness in this island country.

  • 2003

    And the Oscar goes to... Havaianas, which begins gifting at the world’s most prestigious award show in the world by offering a pair to the nominees as a gift. There’s nothing better than slipping on a pair of Havaianas after hours in high heels and tight shoes.

  • 2004

    Havaianas starts a partnership with the Brazilian ecologic research institute called IPÊ whose overall mission is to help the conservation of species in Brazil’s natural environment – many of which are endangered, such as the Black-Faced Lion Tamarin, the Maned Wolf and the Blue Macaw. Through the creation of custom flip-flops, Havaianas donates 7% of the sales directly to IPÊ.

  • 2004

    In 2004, Havaianas partnered with the famous Brazilian jeweler H.Stern to create special edition flip-flops with 18K-gold finish and diamonds.

  • 2004

    Havaianas starts surfing in the Indian Ocean initially at the Mauritius Islands. Today, they can be found at any resort in Seychelles, Mayotte and Maldives.

  • 2005

    Casual Fridays take on a new meaning in Brazil as students from traditional schools in São Paulo protest for the right to wear Havaianas to class. In fact, some offices even instituted Fridays as Havaianas Day.

  • 2006

    Arriving on the scene for the first time is the Havaianas “Slim” style. With a thinner and more delicate strap, women everywhere immediately fall in love with this timeless style.

  • 2006

    In Australia, Havaianas breaks a record and enters the Guinness Book for the first time. In an annual challenge, thousands of Australians gather on the beaches of the country as they purchase pool floats in the shape of Havaianas flip-flops to form the longest line of the kind in the world. The sales received from the event is donated to social projects.

  • 2007

    Havaianas launches in Taiwan and while the people there find it impossible to pronounce Havaianas, it doesn’t matter—they understood it all when they slipped them on.

  • 2007

    Havaianas officially launches in the US and permanently opens an office in Soho, NY.

  • 2008

    Havaianas opens its headquarters in Spain. Today, it also has offices in Portugal, France, England and Italy.

  • 2009

    Havaianas partners with Conservation International to help support conservation projects in the Abrolhos archipelago. To bring the partnership to life, Havaianas creates special flip-flops with 7% of the sales devoted to the organization.

  • 2009

    Havaianas opens a Concept Shop Space in São Paulo’s most infamous shopping destination, Oscar Freire Street. Themed after a Brazilian Mercado market stand, the Flagship Store carries the entire collection of Havaianas as well as exclusive styles.

  • 2010

    While Brazilians can wear Havaianas all year round, some others from different countries are not as fortunate. With that in mind, Europe launched the Havaianas Soul Collection – a range of casual sneakers and espadrilles with “Havaianas’ soul”, the rubber flip flops, translated into the sole of the shoes.

  • 2010

    Havaianas partners with the high-end Italian fashion brand Missoni to create a limited edition collection of flip-flops and an espadrille. The partnership is highly successful and the collection immediately sell-out.

  • Havaianas History from 2011

    2011

    Havaianas reveals a magically new fashion collection with Disney with exclusive models featuring beloved Disney characters.